Today, April 22, Instagram released its latest video editing software to all iOS and Android users worldwide. Along with a plethora of free editing tools, the Edits app enables creators to create reels and edit while on the go, eliminating the need to jump between Instagram and other editing apps.

Back in January, Instagram CEO Adam Mosseri hinted at the Edits app when TikTok and its controlling stake in ByteDance, which additionally owns the video editing software CapCut, were temporarily unavailable in the United States. 

Just as Meta decided to provide Threads after Elon Musk took over X (formerly Twitter), it also intended to profit by offering its customers an Edits app that was similar to CapCut. The Edits app is now operational, two months beyond its initial February launch date.

The Edits app allows you to add different fonts and change text animations with configurable colours to videos, just like Instagram does. To improve the overall appearance and sound of their reel, customers are able to download authorized music, sound effects, audio narration, and video filters.

The unique feature of Edits is that it provides artists with a live dashboard that allows them to examine real-time data on the performance of their movies on the internet, including interaction, clicks, and average watch duration. This aids producers in determining whether their concept resonated with viewers or if they need to adjust their approach for subsequent content.

When an edited video is exported or saved using the Edits app, no watermarks are left behind, which makes it simple for users to publish the videos on rival social media networks.

The Edits app may be downloaded for free from the App Store and the Play Store.