Microsoft attempts (and fails) to destroy Google Apps with “Googlighting”

It may not be the first time Microsoft has tried to use humor and aggressive attacks to go after Google, but this time it hits a little closer to home than they’ve done in the past. In attacking Google Apps as a work productivity tool, Microsoft invokes Wave, Gears, and Buzz as examples of how Google has completely abandoned projects in the recent past.

This time, they’re going to try to help this particular Google product out the door before it can be successfully integrated into business.

Playing on the word, “moonlighting”, this video tries to point out that Google Apps aren’t ready for the business world and may never be. Microsoft Office has been at the core of their company for 2 decades and Microsoft wants to highlight that it’s a proven enterprise-level solution versus Google’s attempts to put the office in their cloud.

They may end up winning the battle against Google in the long run, but this video isn’t going to do it. It isn’t funny. It’s insulting to a company that has a better public perception. The singing at the end is hard to understand. Overall, the video fails to deliver a message other than that they don’t want businesses to use Google Apps.

Disclosure: Some of the links in this article are affiliate links and we may earn a small commission if you make a purchase, which helps us to keep delivering quality content to you. Here is our disclosure policy.

JD Rucker
JD Rucker
JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular This Week
Similar Stories
Imagine all good ideas turning into a successful business world where mere passion guarantees success. Far from that! The truth...
In the rapidly evolving world of instant messaging, Telegram is a promising messenger that keeps on updating new things related...
Phnom Penh, Cambodia – February 13, 2025 – In a significant move to enhance Cambodia's digital infrastructure, Nokia and Cellcard...