Snapchat might be getting into advertising technology

It looks like Snapchat is in the process of entering the advertising technology market, or at least, that’s what a report from Digiday is claiming. According to the report, Snapchat is currently in discussions with a number of advertising agencies and advertising technology companies about opening up its own API, which would be a massive boost to its advertisement selling business. Nothing in the report has been confirmed by Snapchat itself, but this move makes a lot of sense. At the moment, companies looking to advertise through Snapchat have to work directly with its sales people, but and API would allow them to simply buy the advertisements themselves.