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Two Takes from Digiday

Latest TECHi Two Takes that cite Digiday as the external source — paired with our analyst's commentary.

2 Stories
Two Take

Snapchat might be getting into advertising technology

It looks like Snapchat is in the process of entering the advertising technology market, or at least, that’s what a report from Digiday is claiming. According to the report, Snapchat is currently in discussions with a number of advertising agencies and advertising technology companies about ope

Two Take

With IPO imminent, Twitter’s ad challenge looms large

It may be official that Twitter plans to go public, but let’s not forget there’s nothing official at all about its revenue model. It is still very much a work in progress. Agencies and brands say they’re impressed by the ad opportunities and features the company has put together so far, but they’re