The AT&T store of the future in Huntington Beach, CA
I was invited down to the AT&T store in Huntington Beach to check out their new interactive store of the future. This is the second store of its kind...
Track record
Publication history and recorded editorial activity on TECHi. These counts describe published work, not investment performance or independently verified qualifications.
- Published
- 512
- Article views
- —
Selected reporting
Selected articles from Louie Baur's published portfolio.
First cell phone television ad from 1989
Okay, so we probably shouldn't have used a jolly Don Draper cartoon as the featured image for this piece, but it's hard to find a valid photo for the...
The history of social media
Do you remember having to pick up a phone book? When was the last time you licked a stamp? Did you ever look at your phone bill and make a note to watch...
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business...
Lead story
Earlier TECHi work
This piece is from an earlier period. It is not current market analysis.
The AT&T store of the future in Huntington Beach, CA
I was invited down to the AT&T store in Huntington Beach to check out their new interactive store of the future. This is the second store of its kind...
Article archive
Earlier archive
Earlier published articles and coauthored reporting on TECHi.
How to start over with a Facebook page
Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook...
Two Takes contributions
Lyft wants to sell itself but nobody is interested in buying it
Lyft has always been a distant second to Uber in the ride-sharing market, and always will be, but considering how Uber is a $68 billion behemoth, that’s nothing to be ashamed of. Being a distant second hasn’t stopped the company from raising $2 billion in funding from the like of General
Twitter can’t get in trouble for allowing ISIS activity on its service
Members of ISIS have been using social networks like Twitter to recruit new members and spread their propaganda, and many people feel that Twitter should be held accountable for allowing this to happen, so much so that the families of two victims of a terrorist attack in Jordan have sued the company
Documents regarding the next PlayStation 4 have been leaked
In order to make up for how lackluster this generation of consoles has been, Microsoft and Sony are planning to release upgraded versions of the Xbox One and PlayStation 4 sometime in the near future. Microsoft has been fairly open about what to expect from its upgrade, known as Project Scorpio, but
This might be the year Netflix finally adds offline playback
Being able to download content to your device so that you can stream it offline is an essential feature for music-streaming services, but not so much for video-streaming services. Being able to download content to your smartphone while you’re on Wi-Fi allows you to access that content while yo
Alleged images of the OnePlus 3 have been leaked
China never fails to deliver when it comes to smartphone leaks, and the latest delivery is the first alleged image of the OnePlus 3 that we’ve seen. Surprisingly, there hasn’t been much news regarding the upcoming smartphone, despite the rumors that it’s going to be unveiled someti
Pornhub wants virtual reality porn to be accessible to everyone
I wouldn’t go so far as to say that Pornhub is at the forefront of technological advancement, but the website is definitely quick to embrace emerging technologies. It released an amusing YouTube video on Tuesday, in which it announced that it’s partnering with BaDoink to make f
Legacy archive
Historical articles
40 articles from Louie Baur's earlier editorial era on TECHi. These remain available at their original URLs but aren't part of the current beat.
First cell phone television ad from 1989
Okay, so we probably shouldn't have used a jolly Don Draper cartoon as the featured image for this piece, but it's hard to find a valid photo for the...
NY Times goes after Apple with ridiculous claim
There are conspiracy theories that blow your mind and make you wonder what the author was smoking. You don't normally expect to see them in the New York...
Mulally is definitely still talking to Microsoft
When the St Louis Rams lost Sam Bradford to a knee injury, they called on 44-year-old Brett Favre to see if he was interested. He publicly said he was...
#Infographic: How accurate could the NSA be about terrorists?
We know they're watching. That much is not in question. The only real debate that could possibly have enough substance to sway the American government is...
Timelapse video shows just how detailed Grand Theft Auto V really is
The gameplay has been heralded as amazing. The online version has had bugs but seems to be heading in the right direction. The sales of GTA V have been...
The history of social media
Do you remember having to pick up a phone book? When was the last time you licked a stamp? Did you ever look at your phone bill and make a note to watch...
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business...
The art of getting retweets (with addendums)
There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations with a lot of clout,...
Use social media to educate consumers... and possibly blow their minds
The days of businesses focusing their efforts on entertaining their fans on social media are behind us... at least they should be. Today, people expect...
Four types of Facebook posts that businesses can rotate if they must
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if...
Second screen usage during commercials highlights social media's potential
Quick, what's the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the...
If you want attention on Google+, go large and horizontal with your images
When Google+ first rolled out their change, we called it "Twitteresque". After exploring it further for the last couple of weeks, we believe that it's...