
The AT&T store of the future in Huntington Beach, CA
I was invited down to the AT&T store in Huntington Beach to check out their new interactive store of the future. This is the second store of its kind...
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I was invited down to the AT&T store in Huntington Beach to check out their new interactive store of the future. This is the second store of its kind...
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Stocks, crypto, AI, and policy — reporting and commentary on TECHi.

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook...
Legacy archive
40 articles from Louie Baur's earlier era on TECHi (pre-2026 financial-coverage pivot). URLs still resolve and Google can crawl them, but they're not on the current beat.
Okay, so we probably shouldn't have used a jolly Don Draper cartoon as the featured image for this piece, but it's hard to find a valid photo for the...

There are conspiracy theories that blow your mind and make you wonder what the author was smoking. You don't normally expect to see them in the New York...

When the St Louis Rams lost Sam Bradford to a knee injury, they called on 44-year-old Brett Favre to see if he was interested. He publicly said he was...

We know they're watching. That much is not in question. The only real debate that could possibly have enough substance to sway the American government is...

The gameplay has been heralded as amazing. The online version has had bugs but seems to be heading in the right direction. The sales of GTA V have been...

Do you remember having to pick up a phone book? When was the last time you licked a stamp? Did you ever look at your phone bill and make a note to watch...
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business...

There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations with a lot of clout,...

The days of businesses focusing their efforts on entertaining their fans on social media are behind us... at least they should be. Today, people expect...

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if...

Quick, what's the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the...
When Google+ first rolled out their change, we called it "Twitteresque". After exploring it further for the last couple of weeks, we believe that it's...

Many businesses are trying and failing at social media. Some are succeeding. One of the keys to finding success is in taking on an "always open"...

In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's...

Content speaks for itself. It speaks for a company. It speaks to the people.Most business websites are sorely short on content. Sure, they have sales...

"Damn you, Facebook. I don't like you but everyone I know is on it. If I want to see pictures of little Timmy sliding into third base or hear what's...
It's not the most popular Facebook page in the automotive industry. It's definitely not the most active. It might, however, be the most interesting,...
It's unlikely that a professional wingsuit maniac Alexander Polli had anything other than adrenalin and testosterone flowing around him when he went...

Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different...
In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could...

"I gotta have more cowbell!"It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The Bruce Dickinson...

One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance...

Cell phones. GoPro. Spy cams. There are already a ton of different ways for creeps and perverts to take pictures and shoot videos of unknowing subjects...

They say it's going to be the fastest supercar, ever. They say it's going to cost the three people who get to buy one $3.9M each. They say it can do 220...
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