Tag: advertising
83 Stories
Spotify Introduces AI-Generated Ads and Real-Time Ad Buying
Spotify isn't only changing the way we stream music, instead it's actually reinventing the whole concept of doing digital advertising....
How do you use performance based advertising for recruiting?
Performance based advertising is based on results, and who doesn’t like getting results? When you pay based on results, you...
You’re being targeted on social media (and it’s not a bad thing)
There's a reason that social media sites are free to use. They want you on there because, as much as...
Why landing pages need to be built specifically for mobile
The United States (and much of the rest of the world) is a mobile country when it comes to the...
The multi-screen generation needs a better advertising model
The days of traditional advertising being separated from digital advertising are behind us... at least they should be. Today and...
Why digital marketing and advertising are finally coming together in 2014
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around...
4 reasons why required fields are no longer required on contact forms
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms...
Facebook is not failing marketers. Marketers are failing to understand Facebook.
A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and...
Samsung’s ballyhooed ads: are they worth the hype?
It isn't often that an advertisement is the top story on the tech news aggregators. Usually when it is, there's...
Facebook marketing without ads is like racecar driving without wheels
There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not...
Facebook video ads as an alternative to YouTube PPC
A good place for video advertising is YouTube, for the obvious reason that people log on to YouTube in order...
Apply local flair to your Facebook promotional posts
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At...
Facebook has 1.11 billion monthly active users
We all knew Facebook was huge. We all knew that a ton of people use Facebook on a regular basis....
Facebook joins the flat, simple logo trend
The ebb and flow of design trends always seems to navigate towards and away from simplicity. Today, simple is hot....
5 types of Facebook content that make local businesses stand out
In an environment with a billion users, millions of business pages, and just about every company in every industry trying...
Mobile search and advertising are on the rise
These days, smartphones are like an extra appendage to most people. We use them for everything, especially searching the internet....
Advertising online is no longer a matter of size
Online advertising has become one of the most important aspects of running a business. Even companies that do not operate...
Samsung has soiled the purity of the Overly Attached Girlfriend meme
It's every marketing company's dream to create a viral video for their clients. In the world of online and social...
The only way to fly if you’re a hobbit
Most attempts to work in movie tie-ins into advertisements are poor attempts at best. Attempting to do a movie tie-in...
Should businesses target previous customers on Facebook?
One of the promises of social media in the early days was that it would help businesses generate new customers...
Stop the presses. Google has an ad on its homepage.
Having the cleanest homepage on the internet has often been attributed to much of Google's early success. Before they were...
Advertising has yet to catch up to time spent on mobile phones
The use of mobile phones has dramatically increased; in fact you probably own a Smartphone and perhaps even reading this...
Since when did Google get good at advertising?
Google has never been the best when it comes to plugging their own products. It has resulted in poor launches...
Foursquare adds promoted updates
It has been challenging for Foursquare to make money. The popular location-based check in app has made news, generated buzz,...
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