Amazon is a cloud, advertising, logistics, and marketplace platform. The stock thesis increasingly depends on AWS AI demand, advertising margin expansion, retail efficiency, and whether massive infrastructure spending earns attractive returns.

Amazon.com Inc. (AMZN) Stock Price & Market Analysis
AMZN · NASDAQ · Specialty Retail
$254.06
▼ -$5.86(-2.25%)4:00 PM ET - vs previous closeQuote as of Oct 8, 2026, 4:00 PM EDT
Regular-session close · Oct 8, 2026, 4:00 PM EDT.
Yahoo Finance · delayed, minutes not stated · as of Oct 8, 2026, 4:00 PM EDT · current source
Long-term rangesAvailable historyHide
Price history: 2000-10-09–2026-10-08. Earlier trading may not be included. Highs and lows use intraday prices when available, otherwise closing prices. The 52-week range is reported separately by Yahoo Finance.
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Data dates
PriceAt closeLast traded
FundamentalsLast checked
AnalystLast checked
NewsLatest item
What matters next
Next important events
- Oct 29, 2026Next earnings · After market closeFinnhub · Estimated · After market close · Last verified 2026-10-09
Countdown
20 days out
Reported fundamentals
AMZN financial overview
Annual revenue
USD 716.92B
Sales for the fiscal year ended Dec 31, 2025. This is not trailing twelve-month revenue.
Revenue change
+12.4%
Change versus the fiscal year ended Dec 31, 2024.
Net profit margin
10.8%
Net income divided by revenue for the fiscal year ended Dec 31, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Amazon.com Inc. (AMZN)
Sector, leadership, and how Amazon.com Inc. earns its revenue.
Consumer Cyclical
Company · Profile
About Amazon.com Inc. (AMZN)
Sector, leadership, and how Amazon.com Inc. earns its revenue.
Amazon.com Inc.
NASDAQ · AMZN · US
Company overview.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Headquarters
- Seattle, Washington
- Country
- US
- Founded
- 1994
- Employees
- 1,576,000
- CEO
- Andy Jassy
- Exchange
- NASDAQ
How Amazon.com Inc. makes money
AWS
Cloud and AI workloads drive the multiple
AWS remains the segment most investors use to value Amazon because cloud margins and AI demand can move consolidated earnings faster than retail sales alone.
Advertising
A high-margin compounder inside commerce
Amazon advertising benefits from shopper intent and marketplace data, creating a profit engine that is structurally different from low-margin first-party retail.
Retail
Scale matters, but margins decide
The logistics network is a moat when utilization is high and a drag when delivery speed, grocery, or international expansion consume too much capital.
Capex
Trainium and data centers are the test
Amazon infrastructure spending is a bet that AI demand, custom silicon, and AWS share can produce returns large enough to justify the cash outlay.
Key takeaways for AMZN
AMZN stock is best framed through AWS, advertising, and operating leverage rather than retail revenue alone.
AI infrastructure spending is both the largest catalyst and the largest near-term free-cash-flow question.
Compare cloud growth, advertising growth, and retail margin discipline when assessing Amazon.
Business model & operating evidenceExplore business exposure, reported operating measures and the evidence behind growth and profitability claims.
Leadership
Chief executive officerName unavailable
Source: TECHi curated profile
Ownership filings and insider activityCompetitors & comparisonsCompare industry peers, reporting periods and related funds. Business mix and valuation bases may differ.
Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
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Regular hours: 9:30 AM–4:00 PM America/New_York
Next open: 2026-10-09 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
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