Tag: advertising
89 Stories
Advertising online is no longer a matter of size
Online advertising has become one of the most important aspects of running a business. Even companies that do not operate...
Samsung has soiled the purity of the Overly Attached Girlfriend meme
It's every marketing company's dream to create a viral video for their clients. In the world of online and social...
The only way to fly if you’re a hobbit
Most attempts to work in movie tie-ins into advertisements are poor attempts at best. Attempting to do a movie tie-in...
Should businesses target previous customers on Facebook?
One of the promises of social media in the early days was that it would help businesses generate new customers...
Stop the presses. Google has an ad on its homepage.
Having the cleanest homepage on the internet has often been attributed to much of Google's early success. Before they were...
Advertising has yet to catch up to time spent on mobile phones
The use of mobile phones has dramatically increased; in fact you probably own a Smartphone and perhaps even reading this...
Since when did Google get good at advertising?
Google has never been the best when it comes to plugging their own products. It has resulted in poor launches...
Foursquare adds promoted updates
It has been challenging for Foursquare to make money. The popular location-based check in app has made news, generated buzz,...
A week later, Marissa Mayer is still the hottest story in tech (and that’s a good thing for Yahoo)
Just over a week ago we declared that Yahoo had "picked a winner" by bringing in Marissa Mayer as CEO....
A closer look at StumbleUpon’s paid discovery
Most of us already know that StumbleUpon is a discovery engine that recommends and personalizes web content based on users’...
General Motors considers trying Facebook ads again
General Motors couldn't have picked a worse time to pull out of paid advertising on Facebook when they announced their...
Telecom companies spend billions on advertising
In the competitive world of telecommunications, it's often a matter of name recognition and trust that help people determine which...
GM’s facebook ad brawl – sociability vs. visibility
So, after a couple of weeks, the truth has come out about GM’s sudden Facebook ad maneuver. Or at least...
GM to stop advertising on Facebook
Just ahead of the much-discussed Facebook IPO, General Motors announced that they plan to cease advertising on the social networking...
Yelp reviews are the most valuable “social currency” out there: study
With so much money going into social media as a marketing and branding tool, it's hard for businesses to discern...
Are Tumblr ads worth $25,000?
At some point, nearly every social media startup intends to make money. Tumblr has held off for quite some time,...
Online presence: When is having a Twitter account totally useless?
Marketing execs drinking midday highballs on Madison Avenue are posh and glamorous. No wonder then that some businesses still hold...
Samuel J Jackson and Zooey Deschanel promote Siri for Verizon
Celebrities are often called on by companies to promote their products by inserting their use into their "real" lives, demonstrating...
T-Mobile’s Carly to dump pink dress in favor of leather and a Ducati motorcycle
The best mobile spokesperson for the worst mobile carrier is dropping the pink dress that helped to make her so...
A breakdown of Google’s top advertisers
Google is often viewed by the general population as a company with its hands into everything tech. They believe that...
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