June 25, 2012

Telecom companies spend billions on advertising

In the competitive world of telecommunications, it’s often a matter of name recognition and trust that help people determine which service to use and which product to buy. The mobile arena is particularly top-heavy with Verizon and AT&T ranking #2 and #3 amongst the top US ad spenders behind Proctor & Gamble Co. At nearly $6 billion in combined advertising spend between the two biggest US mobile service providers last year, the stakes are clearly high when it comes to buying exposure.

Here, we take a look at the top spenders in US advertising dollars. This infographic from Kissmetrics comes to use via Used Cars Statesville and explores “Top US Ad Spend”. Click to enlarge.

Hat Tips: Oklahoma City Dodge

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JD Rucker

JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.