Tag: advertising
89 Stories
Mercedes invisible car campaign is relatively brilliant
Some say less is more when it comes to marketing. Mercedes takes "less" to a new level in the marketing...
Synchronized technology highlights Apple’s latest iCloud push. Is it really that unique?
Simplifying life has been an unofficial mantra of Apple for years and their marketing ha proven to be effective in...
Microsoft attempts (and fails) to destroy Google Apps with “Googlighting”
It may not be the first time Microsoft has tried to use humor and aggressive attacks to go after Google,...
The face of mobile? One little girl appears in Apple AND Samsung commercials.
One of the most important ongoing stories in tech for 2011 was the incessant legal maneuvering between Apple and Samsung....
The social media disruption of advertising (is a good thing)
The internet took us by storm and changed the way we live our lives. Social media came along and had...
Google+ television ads are pointing people in the wrong direction
When I heard that Google had put out their first Google+ television commercial, I was both impressed and a little...
How local search has evolved
There was a time not too long ago when a search on Google for "ice cream parlor" done in Newark,...
Banners aren’t dead. They just suck.
Most people have grown accustomed to ignoring banner ads. There are browser plugins that block them and filters that hide...
How social media has evolved the role of the ad executive
Social media has had a tremendous effect on many aspects of life and work over the last couple of years....
Twitter cashes in on the 2012 election
Twitter is already a popular destination for political discourse, but the social network wants to beef up its involvement in...
Facebook envy turns to pistachio gold for Winklevoss twins
The best part about being the Winklevoss twins is that they've put in the effort already. Everything else now seems...
Razer Blade gaming laptop launches, but the real story is the buzz behind it
It was a scumbag move, but in the end the sheep will still buy it. And so will I. When...
Moms are mobile, web-savvy, and spending money
It's no secret that many American family purchases are made or influenced by women. The 80/20 rule, which says that...
Google asks people to have an “email intervention” with their friends
In one of the most aggressive attempts Google has made to promote one of its products, the "Email Intervention" campaign...
More brilliant Apple marketing: appealing to iPad and Mac owners for the iPhone
As if they didn't do a great job already of marketing each individual product they put out, Apple has stepped...
Why everyone should boycott the New York Post
We are at a very dangerous crossroads when it comes to the internet. Companies are doing what they think they...
How the internet has changed the scope of advertising
Poor television, radio, and print. What has the Internet done to you? Over the past several years, things have changed...
Facebook fuels advertising growth with new social video ads
Facebook’s latest attempt at monetization includes video ads that are embedded inside games. The ads can be closed, but users...
The hard disk you’ve been waiting for!
We all know that new tech gadgets are more expensive in the beginning when demand and expenses could bring a...
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