Twitter Can Be Used to Predict Box Office Take: HP

Hewlett Packard recently concluded a study that used Twitter to very accurately predict box office numbers for movies before they were released. The system studied over 3 million messages and accurately predicted box office takes for a number of movies, including the hit film “Avatar”. Bernardo Huberman, head of the social computing lab at HP, noted that their predictions “were incredibly close.” The HP system predicted that The Crazies would take in $16.8 million; it took it $16.06 million. Other movies were similarly close; if you want to check out the research for yourself, you can do so on the Arxiv website. The algorithms developed by the lab relied on the speed of tweets and other factors to make the predictions; the faster people tweeted about the movie, the more likely they were to go and actually see it. Source: BBC

Disclosure: Some of the links in this article are affiliate links and we may earn a small commission if you make a purchase, which helps us to keep delivering quality content to you. Here is our disclosure policy.

Angela West
Angela West
Copywriter by day, Angela's ultimate dream is to open a Fallout-themed pub featuring authentic Squirrel on a Stick and wait for staff with Pip-Boys.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular This Week
Similar Stories
Apple has always been a company that walks very lightly on risks, and this is evident even in the M4...
In an era where artificial intelligence has almost reshaped the digital landscape, the concerning bit is it keeps dusting ugly...
In a dramatic courtroom victory, Intel defeated a lawsuit from its shareholders who claimed the company had hidden serious problems...