Location is essential when it comes to marketing, but most think it is their business location that matters the most, which is some-what true, but so does the location of customers. Targeting potential buyers based on where they are located is called, Geo-marketing and it is beneficial by appealing to people with products found in their area.

The graphic below shows the different ways companies can use Geo-marketing to better their online sales and why it is important.

This infographic from Kiss Metrics comes to us via Chevy Seattle and explores “Geo-Marketing and Why it Matters”. Click to enlarge.

Hat Tips: Tallahassee Honda