Playing to tomorrow's customers on social media helps decision makers today
A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his...
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10 articles
Reach versus inaccuracy: should social media be at the forefront during a crisis?
The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media,...
5 ways companies can use social media to manage customer relations
The internet gives everyone a voice, and that's a beautiful thing. However, the things people say online can actually have a bigger impact than they...
Some businesses just want to watch the Facebook burn
There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook...
Why customer location matters
Location is essential when it comes to marketing, but most think it is their business location that matters the most, which is some-what true, but so does...
Ways you are part of the CRM funnel without even knowing it
As a smart consumer, you’re probably aware that you’re being "managed," but what you might not realize is what big business this management has...
Verizon's "Share Everything" plans make everything unlimited for up to 10 devices
Verizon has had its share of foibles over the last few months over how their customers interact with their cellular plans. On June 28th, they debut their...
Businesses can't hide from social media wrath
There was a time when an unhappy customer was an unhappy customer. Best practices said to deal with their concerns, empathize, try to fix it, and if you...