Why your posts are seen (or go unseen) on Facebook news feeds

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites.

The basic way to understand it in one sentence is this – when your content gets positive engagement, it can be seen by more people, but when it gets negative sentiment, it gets hidden. There is a science behind it but that’s not really necessary for success. When you post good content and the people that do get to see it interact in a positive manner, the chance that others will see it too goes up. The opposite is true as well.

This is where posting the right content and “earning” the right for your business to market on Facebook comes into play. Some will say that Facebook can only be used as a branding tool, that if you focus on putting out high-quality content and never actually talk about the business, that you’ll get the maximum benefit. It’s a fair strategy, a safe on, but not necessarily the best, particularly for local businesses. A good mix of engaging content with marketing material mixed in is the best strategy, but that takes more than a blog post or an infographic to explain fully.

In the meantime, here’s an interesting infographic by PostRocket to get you started.

EdgeRank 102

Disclosure: Some of the links in this article are affiliate links and we may earn a small commission if you make a purchase, which helps us to keep delivering quality content to you. Here is our disclosure policy.

JD Rucker
JD Rucker
JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular This Week
Similar Stories
Secret To Startup Success: Failure
Insights

The Secrets Behind Startup Success and Failures

Drew Hendricks
Imagine all good ideas turning into a successful business world where mere passion guarantees success. Far from that! The truth...
Telegram AI-powered sticker search
Interaction
In the rapidly evolving world of instant messaging, Telegram is a promising messenger that keeps on updating new things related...
Nokia and Cellcard Collaborate to Elevate Cambodia's Fiber Broadband Network
Infrastructure
Phnom Penh, Cambodia – February 13, 2025 – In a significant move to enhance Cambodia's digital infrastructure, Nokia and Cellcard...