Appcelerator®, a platform for mobile, desktop, and iPad applications using web technologies, and FortiusOne, a location analysis software provider, have joined forces to launch the first location-based analytics platform for mobile applications. The new Titanium+Geo platform, which is being demonstrated today by FortiusOne at the Location-Based Marketing Summit in New York City, allows enterprises, marketers and retailers to better understand where, when and how mobile applications are being used.
Appcelerator’s Titanium+Geo captures, analyzes and visualizes real-time data from mobile devices and social media services. This enables intuitive exploration, sharing and collaboration around geo-tagged data.
“People increasingly expect location-specific capabilities on their cell phones and companies are trying to make their information locally relevant,” said David Sonnen, a senior analyst at IDC. “Until recently retailers and marketers were just guessing about the effectiveness of their content. Now Titanium+Geo gives decision makers real-time analytics that measure their mobile content’s effectiveness; making every dollar of expenditure targetable and measureable.”
Titanium+Geo combines internal data like coupons, customer databases and location information, with external data like Twitter, demographic and competitive information. The fusion of the two creates actionable data such as running a promotion, selling advertising, or opening a new location. As you can see in the video, a good example of this is to track the receipt and use of coupons in real time. See how a retailer uses Titanium+Geo to understand the effectiveness of their mobile application’s demand generation and opportunities for growth here.
“Our developers are creating apps that place a premium on knowing where the user is and what they’re doing,” said Jeff Haynie, CEO of Appcelerator. “Now with Titanium+Geo, we’ve lowered the barrier to entry for both developing mobile applications and analyzing the results. Developers can better target offers, cross-sell products and understand the geo-social context of their applications.”
Appcelerator’s Titanium+Geo has cross-platform support, enabling applications to be deployed on Android, iPhone and Blackberry operating systems with a single set of source code. With only a few lines of code, developers can automatically capture the location of all mobile events. Users can then combine and analyze massive amounts of dynamic data streaming from mobile applications with data from their enterprise systems enabling a better understanding of the ROI of mobile and social investments. Demand is strong: according to the Appcelerator/IDC Q4 Mobile Report, developers indicated a strong interest in using geoanalytics, with 42% saying they are currently or will soon use this type of API in their application.
Titanium+Geo will be available in the last quarter of 2010 to Appcelerator’s 72,000+ developers worldwide as part of its Professional and Enterprise subscriptions, and on a trial basis to Community developers. For more information and to view a video demo, visit the product website.