The Swiss watch industry may be entering the modern era

The Swiss have always been famous for their excellent watches. However, as the market progresses towards the modern era, will the Swiss be able to keep up?

The Swatch Group has long been the primary movement supplier to the majority of Swiss (and non-Swiss) watch manufacturers. These movements — essentially the guts of the watch — have powered 60 percent of the world’s watches in the past decade. That’s about to end.