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Apple products will soon account for 11% of global business spending

Are iPhones considered to be gateway devices to other Apple products? There’s an argument to be made for that but as it stands, it seems that thanks to a recent study conducted by Forrester Research, they have found that Apple products account for about 8% of global business and government spending in 2012, but expects that those numbers should hit 11% come 2015. 

According to a study conducted by Forrester Research, Apple products accounted for roughly eight percent of global business and government spending in 2012, up from only one percent in 2009, reports The Wall Street Journal. The research firm expects the uptick to hit 11 percent in 2015.  More impressive is that Forrester’s numbers don’t include the iPhone, which is widely viewed as a gateway for business to jump into Apple’s iOS and OS X ecosystems under so-called “bring your own device” policies. 

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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