MasterCard launches in-app payment service MasterPass

At Mobile World Congress, MasterCard announced MasterPass in-app payments, enabling consumers to make secure purchases within a mobile app. MasterPass in-app payments eliminate the need to store payment card credentials across numerous mobile apps, providing consumers with a fast and simple payment experience.

MasterCard has revealed plans to support in-app payments via its virtual online wallet payment system, MasterPass, in response to the growing potential of mobile payments. MasterPass lets users store all their payment, store card, loyalty, shipping and billing address details in one place and pay for goods and services online from retailers that have signed up to support the wallet. Previously it was only browser-based, but MasterCard has announced plans to integrate it into mobile apps — it will be made available to developers and merchants starting in the second quarter of this year.