It’s a good time to be a cord-cutter in the U.S. A new study says that 47% of all American households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these. And almost half the country has at least one internet-connected TV set. The survey about emerging video services, published by the Leichtman Research Group, also has other statistics that should worry cable providers. For instance, the number of Netflix subscribers who also pay for cable TV has been steadily falling. It was 80% in 2014, compared to 85% in 2012 and 88% in 2010.
Survey says: we are a Netflix nation. Forty-seven percent of all U.S. households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, and 49 percent of all households have at least one TV connected to the internet, according to a new study from the Leichtman Research Group about emerging video services. Four years ago, only 24 percent of all households had an internet-connected TV. That combination of connected TVs and internet video subscriptions is increasingly shaping what we are watching. Forty-nine percent of all Netflix subscribers watch online video programming on a connected device every week, compared to only eight percent of viewers who donâ€™t subscribe to Netflix. And 78 percent of all Netflix subscribers watch their videos on a TV. Thirty-four percent of the people quizzed for this study said that they watch online video every day, and 61 percent do so every week.