A European airline has started utilizing Apple’s iBeacon technology

The latest company to announce the incorporation of Apple’s iBeacon technology into its company workflow is European discount airline EasyJet, which announced on Monday that it will begin installing the devices in select airports in the UK and Europe to test effectiveness. It plans on rolling out the technology on a greater scale over the summer. Users of the just-updated EasyJet iOS app can opt to receive alerts from the “indoor GPS” hardware regarding flight changes and other information. Apple’s iBeacons have met with a surprisingly strong reception from retailers, sporting venues, other airlines and museums among other institutions and businesses.

Since Apple introduced iBeacon functionality alongside iOS 7, several different use cases have popped up allowing various retailers, sporting venues, and others to interact with visitors’ devices using the technology. Deploying iBeacon support enables iPhone users to receive relevant information through apps based on very specific location without taking a major hit to the device battery. European airline easyJet is doing just that with the latest update to their smartphone app. Available today, easyJet will now allow user to receive in-app interactions using iBeacon technology “to enhance the in airport experience”. The airline says support for using the new iBeacon-backed features in its iPhone app will be supported at select airlines across its network as it rolls out the feature this summer. While various retailers, museums, sports arenas,and others have began testing iBeacon support, easyJet is one of the first airlines we’ve seen adopt the new technology. The latest version of easyJet’s iPhone app is available today on the App Store.