Jaguar Land Rover intends to go for the jugular by coming up against the likes of BMW, Mercedes and Audi when it comes to their latest in-car connected technology, through the unveiling of the spanking new justDrive app. This particular move would go to show just how far Jaguar Land Rover (JLR) are willing to go in order to ensure that they are not left behind in this particular “arms race”, thanks to the advanced JustDrive app.
Jaguar and Land Rover will offer a new app controlled by “one of the most advanced voice recognition packages in the world” from early 2015 as a result of a new tie-up with Silicon Valley-based technology company Cloud Car. The deal, announced on the eve of the Los Angeles motor show, comes as the firm bids to accelerate its in-car connectivity technology offering to rival opposition from the likes of Audi, BMW and Mercedes. The new app – called justDrive – will be available for use in any Jaguar or Land Rover fitted with the firm’s latest inControl Apps system. It will work with both Apple iOS8 and Android phones. The firm claims the app allows owners to integrate multiple apps into a single, voice-activated in-car function. Services it can integrate include Spotify, Twitter and Yelp. It will also allow better voice control of the navigation system, or the driver to dictate text messages, for instance.