Enterprise may be the key to the success of Google Glass

Google Glass. What started out as an interesting idea that had a lot of potential ended up as more of a joke than anything, which is why Google decided to stop selling the smartglasses earlier this year. That isn’t stopping Google from trying again, however, and a successor is reportedly in the works, one which will focus more one enterprise rather than regular consumers. 

When Google quietly stopped selling Google Glass back in January, this came as no shock to the world. Word to the wise: if your company ever has to release a guide on how not to creep people out when using your wearable product, there might be a fundamental flaw in the device. Yet in the midst of this discontinuation, it’s been well-reported that Google Glass 2 is currently in development, and that they are targeting the enterprise through the Glass At Work program that launched last July. But Google has always been, first and foremost, a consumer company. Businesses need to be concerned about whether Google has the experience to build and support an enterprise product. Google still has a lot to prove with Glass for the workplace, but if it can improve Google Glass 2 from an enterprise perspective, research suggests that businesses are ready to embrace wearable opportunities.