Apple Music is more popular with older music listeners

Older people may not have been the demographic that Apple was aiming for with its new music streaming service, but I’m sure the company will take what it can get at this point. According to a recent survey, Apple Music users above the age of 35 were more than twice as likely to start paying for the music streaming service once their free trial expired as people below that age.

Apple’s fledgeling music streaming service has its work cut out for it to beat Spotify, but it seems at least one sub-section of the listening public likes the swing Apple Music’s groove: old fogies. Old in the still-nascent world of streaming music, that is. According to a new survey by research and advisory firm Jackdaw, people older than 35 were almost twice as likely to start paying for Apple Music after the service’s three month free trial ended. Of the 500 iPhone users surveyed, 67 percent of those over 35 signed up for the paid service, as compared to just 38 percent of those younger. Oddly enough, the likelihood of having tried the service decreased considerably as a respondent got older, which means that though people over 35 are less likely to have tried Apple Music’s service in the first place, they are much more inclined to keep using it once they do. Apple Maps proved it once already; It’s tough to enter a new market when there are already highly-qualified competitors, even for the largest (and most valuable) tech company in the world.