BlackBerry is launching its next Porsche Design-branded smartphone, the P’9983, in October. Unlike the P’9982, its Porsche-emblazoned predecessor, the new P’9983 has a QWERTY keyboard — but just like a real Porsche, the P’9983 will likely be sold at a monumental markup. The P’9983 has a 3.1-inch screen, 720 x 720 resolution display, and 64GB of internal storage. In an attempt to live up to its luxury branding, BlackBerry has used costly sapphire glass for the P’9983 — but only for the phone’s pea-sized camera lens, not its display.

Well folks, the rumors and leaks were true (as usual): the heated BlackBerry/Porsche Design love affair has once again borne fruit, this in time in the form of the new Porsche Design P’9983. At its core, we’re looking at a device running BlackBerry 10.3 along with a few Porsche-produced bits like a custom wallpaper and watchface, but you’re not going to buy this thing just for BBMing your dearest pals (did we mention you get a specific BBM PIN perfect for remote flaunting?). No, if anything, you’d buy this thing for its peculiar (some would say silly and overwrought) sense of style. Unlike, say, the BlackBerry Q10, this new Porsche Design model looks angular, brutish and almost jubilant in its rejection of the the effete curved aesthetic most smartphone makers are running wild with.