Innovations

Time to Call It. Responsive Website Design is the Winner.

The debate has been going back and forth for a couple of years now. Google shook things up when...

Using digital signs to improve business

Eighty percent of adults saw digital signs last month, and of those seventy percent made an unplanned purchase because...

You’re being targeted on social media (and it’s not a bad thing)

There's a reason that social media sites are free to use. They want you on there because, as much...

Learn to selfie like a pro

Thanks to social media and smartphones, selfies are a part of our daily lives, whether we take them or...

The AT&T store of the future in Huntington Beach, CA

I was invited down to the AT&T store in Huntington Beach to check out their new interactive store of...

Is the direct linking model better for consumers?

Since the dawn of eCommerce, there have been companies that have made it their business to generate leads to...

Why landing pages need to be built specifically for mobile

The United States (and much of the rest of the world) is a mobile country when it comes to...

The multi-screen generation needs a better advertising model

The days of traditional advertising being separated from digital advertising are behind us... at least they should be. Today...

Personalization versus standardization in digital marketing

As technology continues to make it easier for businesses to market online, there has been a fork in the...