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Klout preps users for big changes soon

Klout Changes

The last time Klout rolled out major changes to their algorithm, they made a lot of people angry. People complained. There were those who thought that the change was the start of the catastrophic end for the service that measures social media influence and rates it on a scale from 0-100.

Employers have been known to check Klout scores, particularly when hiring people for outreach or marketing. For this reason, CEO Joe Fernandez told Gigaom:

“We want to make sure that we’re rolling this out in a way that we’re providing the information needed for people to understand their Klout scores,” he said. “We want to get it right.”

Starting yesterday, the message started popping up at the top of Klout profiles the changes were on their way.

One of the goals of the algorithm change is to include real-life components to the algorithm. Today, if someone is truly influential but inactive on social media, they will likely show very little clout in their Klout score. Fernandez hopes to change that with the update.

Once it’s live, we’ll do a full review. In the meantime, keep watching your score and don’t be surprised if it moves up or down.

What do you think?

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Written by JD Rucker

JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

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