LG is launching the world’s first 4K OLED TVs for $11,000

LG is continuing to push OLED TV technology with the announcement that it’ll be the first company in the world to ship 4K models. 65-inch and 77-inch 4K OLED sets will be available for pre-order in South Korea this week; the Associated Press reports that the smaller model will retail for 12 million won ($11,766) and ship in September, but it’s unclear when the larger set will go on sale or for how much. The TVs run on LG’s relaunched webOS platform.