Rocket Internet is merging five of its services into one e-commerce giant

Rocket Internet has made a major move ahead of its upcoming IPO in Germany after announcing that it will merge five of its global e-commerce services into one single business. Dafiti (Latin America), Jabong (India), Lamoda (Russia and CIS), Namshi (Middle East), and Zalora (Southeast Asia and Australia) will henceforth be known as GFG. The business will cover five continents, but Rocket Internet says that it will maintain separate inventories, business models and other tweaks within each market.