Building on a content deal first announced at CES 2014, Samsung and 20th Century Fox today revealed what the companies are calling a “New UHD Content Ecosystem.” Said to deliver a variety of 4K (aka UHD) content using the Smart Hub platform built into Samsung’s 2014 4K TVs, the partnership “will also explore additional collaboration opportunities in multiple areas of innovation.”
As part of a signature product exhibition today in New York City, Samsung has announced an expansive new partnership with 20th Century Fox studios, which will tackle the woeful lack of UHD content currently available for the tech titan’s growing lineup of UHD TVs. The new partnership expands on an earlier licensing agreement with the powerful movie studio, which landed a small selection of UHD films such as X-Men Origins: Wolverine, and A Night at the Museum, revealed today at the show, which will to be stored in Samsung’s new set-top device, the UHD Video Pack.