Skip to main content

Tag

#cars

34 articles · Page 1 of 2

Mitsubishi’s perfection of the infotainment system

Mitsubishi’s perfection of the infotainment system

If you think back to what car interiors used to look like, it’s simply amazing how far we’ve come. New cars more closely resemble the interior display of a spaceship than a car. Before the dawn of computer technology and touch screens, cars took on a straight forward interior appearance that didn’t offer all that much to be excited about. Simply put? That was then, and this is now.

Lauren Galli

Your car parts may come from a 3D printer soon

Traditional car parts are fabricated in machine shops and factories. Automakers employ hundreds of employees to create the parts for your cars, trucks, and SUV’s. In future years, we could see this change. Your car parts could come from a 3D printer in the future. Right now, car makers use 3D printers to print prototypes of their vehicles, but this technology could be revving up to become a primary maker of your auto’s parts.

Sara Dean
New gadget remembers where you parked

New gadget remembers where you parked

It’s the age old problem. You park your car in the parking garage, but you can’t remember where. Was it orange 4A, or yellow 3B? And of course, you own a popular model vehicle, so they all start to look the same. There you go after your long flight, roaming the airport parking structure trying to remember where you parked. You are tired, and cranky, not to mention packing your luggage from floor to floor.

Sara Dean
The future of automotive marketing: car deals that stalk you on social media

The future of automotive marketing: car deals that stalk you on social media

Social media has conspicuously been the frontier where automotive ad agencies have treaded very carefully. Despite the massive attention given to sites like Facebook, Twitter, and Instagram, only a tiny portion of advertising budgets from manufacturers down to dealers has been allotted to social media. This trend is reversing itself quickly as companies at all levels of the industry are turning towards social as the golden ticket it has always promised to be.

Brian Molidor
How to market to millennials: the quirky car

How to market to millennials: the quirky car

In the age of the millennial, things have to be a little weird to get some attention. Couple the weirdness with a generally low starting salary of the typical millennial, and marketing becomes somewhat challenging. For a typical car manufacturer, sleek lines and stylish design equal massive sales to elder generations, but is this the best way to market to the millennial? For the Gen Y crowd, quirkiness is key, and auto makers are catering to those needs.

Carl Durrek