Tag: Social Media
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Significance of Facebook’s ‘like’ button and its value for brands and pages
Welcome to the digital era, where we have bid farewell to old marketing tools. Now brands successfully promote themselves by...
Yelp reviews are the most valuable “social currency” out there: study
With so much money going into social media as a marketing and branding tool, it's hard for businesses to discern...
Can Google Hangouts get enough traction to make it worthy of its function?
This is what social media was designed to do in the first place. Heck, it's what the internet promised to...
The invaluable social media custom graphics cheat sheet
One of the hardest parts about personalizing social media profiles and pages is getting the artwork and branding just right....
Suicidal prevention tools for military service members launched by Facebook
With all the Facebook apps and social media resources being launched daily, it’s hard to believe that something like this...
Are Tumblr ads worth $25,000?
At some point, nearly every social media startup intends to make money. Tumblr has held off for quite some time,...
Online presence: When is having a Twitter account totally useless?
Marketing execs drinking midday highballs on Madison Avenue are posh and glamorous. No wonder then that some businesses still hold...
Google Wave taken off life support
We knew the day was coming. Ever since Google announced the discontinuation of the failed social media... something... that they...
How social networks have changed our world
During the last ten years, social networks have evolved from simple communication hubs to veritable agents of change; galvanizing thousands...
Social networking ties gaming as #1 mobile activity
For the first time in 40 months, gaming has a partner at the top of the charts for time spent...
The 6 keys to brand messaging through social media
Nearly every business in the world has considered using social media for their brand (or at least been told by...
The social media wedding planner
You’ve finally met the right person. They have all the qualities you love and look for in a significant other....
What are some of the most exciting social media developments that came out of SXSWi?
SXSWi is growing to be one of the most anticipated parts of the annual event known as South by Southwest....
To train internally or outsource: the business social media dilemma
Most businesses are getting involved in social media in some way. Whether for marketing, customer outreach, collaboration, or any of...
#signhereplease, a short film shot with a smartphone, reveals much about our over-connected world
The hashtag has become a symbol of sentiment in a society where the people are often so connected virtually to...
Instagram’s 17 month journey from nil to bill(ion)
There are already questions surrounding Facebook's purchase of Instagram for $1 billion yesterday. Was it a talent purchase (of 13...
Google+ March spike gives hope to countering the “ghost town” perception
With many in social media declaring Google+ as a valiant effort that simply came too late to the game to...
The college experience enhanced (or hampered) by social media
When Mark Zuckerberg created Facebook, he wanted to make a closed network for the elite at Harvard. Over time,...
A CMO’s breakdown of the social media landscape
Social media has been the most enigmatic tool that chief marketing officers have used with varying degrees of success over...
Facebook Assemble! How social media promotes the movie industry
Lately the social media buzz in the film industry has surrounded Marvel’s new summer tent pole release The Avengers. The...