Tag: Twitter
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6 types of content to make your website POP
If there's one word I hate using in marketing, it's "engagement". The term has been so overused and misused since...
Businesses should not follow everyone who follows them on Twitter
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter...
5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)
Facebook purists will pan this post. They will say that the best way to post to Facebook is to post...
Football, television viewing habits, and customer service
Americans crave football and appreciate a positive customer service experience. They pay, on average, about $100 a year for sports...
AuthorRank: Google’s rising algorithm masterplay is yours for the taking
Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their...
Bieber will overtake Gaga on Twitter. This is actually a little important.
It doesn't matter whether you like Justin Bieber or Lady Gaga. The fact that the #1 and #2 most followed...
Email and the lean green benefits of online marketing
More companies are looking at ways that will enable them to go green with their marketing efforts. However, their motivation...
On Twitter, it’s okay for businesses to be irrelevant
There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying...
Neil deGrasse Tyson isn’t just a scientist. He’s a philosopher as well. About doilies.
We all knew that astrophysicist Neil deGrass Tyson was an intelligent and witty man of science, an advocate for space...
Beware of self-appointed social media gurus, ninjas, and evangelists
A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people...
Triberr increases exposure with the power of the like-minded
While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr...
If you focus on 4 social media sites, you have 99% of your marketing covered
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there...
Businesses should post fewer links and more interactions, text, and images on Twitter
The automation of Twitter for businesses continues to become the norm. As microblogging, interaction, and expression get replaced by RSS...
By catering only to big brands, @Klout is reducing its usefulness
Every few months, it seems that Klout makes changes to try to bring its importance to a higher level and...
Has social media gone beyond recording life to influencing life?
One of the initial promises of the internet was realized when social media started taking hold a few years ago....
Twitter breaks the 200 million monthly active user mark
More birds seem to be hatching every day. Twitter tweeted this morning that they had broken the 200 million active...
YouTube Capture app for iPhone is an ideal sales tool
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile...
Businesses on social media should never ask for anything without a reason
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses...
Peter Parker uses Bing and dozens of other things wrong with The Amazing Spider-Man
It's rare that a YouTube channel is born that does it right from the first shot. It's even more rare...
Can Twitter’s photo edit options really hurt Instagram?
The short answer - yes, a little. There are rarely moves made by one social company that make me believe...