It doesn’t matter whether you like Justin Bieber or Lady Gaga. The fact that the #1 and #2 most followed accounts on Twitter are about to flip positions is important for the sustained success of Twitter.
The key to understanding why is in the audience. Today’s kids are tomorrow’s adults. One of the biggest reasons that MySpace was beaten out so easily by Facebook a few years ago was because MySpace did not grow its base up and down. It had a niche, the people who were in or just out of high school in the mid 2000s, and did not do enough to appeal to the next generation of young people nor the older people who were just discovering social media. Twitter has grown well beyond what MySpace was at its peak, but that doesn’t mean that it’s invincible. Taking hold of the interest of the teens of today is a good sign.
Lady Gaga’s audience is slightly older, which is still a good thing for Twitter. They have all of the demographics covered from tweens and teens up to the older generations that use Twitter as a way to get breaking news. As long as Twitter can continue to draw interest from the youths by getting active users as kids become teens, their trajectory will remain pretty constant.
Here’s some information about the projected usurping of Lady Gaga as the leader of the Twitter world. Read the entire release from TwitterCounter here.
Lady Gaga, the unofficial queen of Twitter, has ruled the Twitter kingdom since August 2010 when she overtook Britney Spears as the most followed person on Twitter. Now Justin Bieber is on course to snatch the Twitter crown, in about 5 days. For now, Lady Gaga is in the lead in follows alone. Bieber’s account, however, is growing at a faster rate and Twitter Counter’s algorithms predict that Bieber will overtake Lady Gaga’s number 1 spot on Sunday, January 20 between 4:23pm and 4:24pm.