Rivaling ads that are displayed during the Superbowl, Olympics and other popular events, Apple may soon start charging companies up to $10 million to have their mobile ads on their devices.
Apple has indicated that prices for their online advertisements for their new iAd platform for iPhone and iPad may start at $1 million and run up to $10 million. Since Apple released the first iPod in 2001, the interest in the handheld, portable devices has increased at an astronomical level.
Current ads on other mobile networks run anywhere from $100,000-$200,000 so the new price range will be quite a jump for most. App developers will reportedly receive 60 percent of the profits, while the remaining 40 percent will be banked by Apple.
[As Reported By: Reuters]
About the Author
Jordan Cumberland writes for TECHi about AI and technology and technology policy and regulation. Their TECHi archive includes 37 published pieces from 2010, with coverage grounded in the topics, sources, and recurring themes in their bylines. Representative bylines include "Expo 2010 Shanghai Ready to Open to Public", "Doctors Monitor Pregnancy With Smartphones", "Unboxing of the iPad 3G Feels Like Christmas Morning".
