Remember old-school Polaroid cameras? They were big and clunky. After a picture was snapped, the film was greedily pulled from the device and held carefully until it was ready to shake and see your image appear. There were cork boards filled with snapshots, held on by thumbtacks.

Since being largely popular in the 80’s and early 90’s, the interest in Polaroid cameras and pictures has dwindled. That was up until a few years ago, when the excitement over Polaroid came back and was stronger than ever. Dedicated fans begged, borrowed and stole, in order to get their hands on the coveted film which had become very difficult to find and purchase.

Polaroid has been brought back and improved on! The new Polaroid 300 features an automatic flash, four scene settings and comes with 4-AA batteries, a wrist strap and a rechargeable lithium-ion battery.

“We are thrilled that today marks the return of instant. It’s bigger – and better – than ever. The Polaroid Movement is one that we heartfully embrace and intend to build upon by reaching the creative community and global Polaroid fans alike,” said Giovanni Tomaselli, Managing Director of the Summit Global Group.

At PolaroidStudio.com users can create personalized photo albums, cards and personalize their pictures in whatever way they desire. Photos are around the size of an average business card: 2.1 x 3.4-inches whereas the older models were a bit larger at 3.5 x 4.25-inches.

The new Polaroid 300 is available for purchase here and goes for only $89.99, with film sold separately at places such as Firebox.

[Source: Techradar & Polaroid]