Augmented Grocery Shopping: How a Korean grocer moved virtual shopping to the subway

Tesco Subway Grocery Store

It’s the kind of experiment that seems like it was hatched for a satirical spoof video, but the results were anything but funny. Home Plus, the 2nd largest grocery chain in South Korea formerly known as Tesco, needed to increase their market share without building more stores. The idea they had was simple and elegant, albeit completely offbeat and somewhat insane.

“Let the store come to the people.”

They created virtual stores to make grocery shopping something that could be done without while performing other duties such as waiting in the subway. With lighted billboard visualizations of the actual shopping experience, someone waiting for a subway who was armed with a smartphone with a QR Code reading app installed could order the groceries they needed without physically going to the store itself. They find the items they need, buy them through the app, and the groceries are delivered to their home.

As you can see by the video, the results have been extraordinary with over 10,000 people visiting the online Home Plus mall using smartphones. New registered members rose 76% and online sales grew 130%.

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Written by JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.
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9 Comments »

 
#1
Jonathan Spooner
July 6th, 2011 at 6:32 pm

brilliant!

 
 
#2
Iris
July 6th, 2011 at 10:44 pm

That is a great business strategy for Home Plus.  That’s a perfect example for thinking outside the box!!  It’s so convenient and just plain smart.  I wonder if this concept will ever make it in the U.S.

 
 
#3
Anwarbd72
July 13th, 2011 at 5:22 am

this is very good shop

 
 
#4
conveyancing west
August 25th, 2011 at 2:58 am

 It’s so convenient and just plain smart.This is great post.I appreciate to this content.This ia a good written.Thanks to share this blog.

 
 
#5
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August 25th, 2011 at 3:25 am

Hey,nice post.Well written article.I appreciate your writing skin its great.Its really a great business strategy for Home Plus.Home Plus, the 2nd largest grocery chain in South Korea formerly known
as Tesco, needed to increase their market share without building more
stores

 
 
#6
Lightweight luggage
August 25th, 2011 at 6:34 am

It’s really good news that home plus is going to increase
their market share. It’s really a simple and elegant idea. You have done a
great job by sharing this post with us. I like this post .Keep sharing with us.

 
 
#7
Central Heating in Solihull
August 26th, 2011 at 5:14 am

Home Plus is great place o for shopping.Its really a great news that they are going to expand their market.Its really its really so convenient.You have done a great job by sharing this post with us.I like this post.Keep sharing with us.

 
 
#8
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September 3rd, 2011 at 12:48 pm

Its a very smart shared post regarding virtual shopping.I really admire it a lot.Thank a lot for sharing.Keep sharing always.

 
 
#9
Johny
November 12th, 2011 at 6:27 am

This is a great article.They created virtual stores to make grocery shopping something that could be done without while performing.I like this one.This is an amazing.I appreciate to this content.Thanks to share this blog.

 

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