More brilliant Apple marketing: appealing to iPad and Mac owners for the iPhone

iPhone Ad

As if they didn’t do a great job already of marketing each individual product they put out, Apple has stepped up their push in the phone market by appealing to those who already have iPads and Macs, as well as those who have friends who have iPhones, iPads, or Macs.

“If you don’t have an iPhone…” is the concept and centers around Facetime, the iOS app that allows users to video conference through their mobile devices or computers. With Android phones moving up quickly in the marketplace, Apple is feeling the heat to be more than just the “cool” smartphone. They want to take back any marketshare they’re losing to Google.

Expect more videos like this in the future.

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Written by Rocco Penn

A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, Facebook, and Google+.
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#1
Jan Philipp Kohrs
July 13th, 2011 at 6:50 pm

Marketing is like always very strong at Apple, but I wonder how long they can keep it up against the videochat to social media. A great disadvantage of facetime.. it only works from iDevice to iDevice. Skype goes from multiplatform to Facebook and Gtalk 1.3 together with Google+ is also a device to web or web to web communication that is avialable to everyone.

 

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