Clever LinkedIn promotes itself by congratulating others

Look at me

We are vane creatures.

LinkedIn has been on a roll, lately. They seem to have come to grips with their status as a resume- and professional-connection-distributing social network (even though they still look too much like Facebook). They are beating The Street’s profits and revenue expectations and they haven’t had any major scandals lately. 2012 was a good year for them and they’re starting off 2013 with a bang by getting many of its most active members to promote the service by promoting themselves.

In a perfectly designed email, LinkedIn informed their top members last week that they were in the top 10%, 5%, or 1% of the most viewed profiles. Everyone wants to be wanted, and what says “I want you” more than a view of a LinkedIn profile? The “award” email prompted users to Tweet their success. Being in the top ranks of a professional social network is something that can make people smiling with pride and eager to rub it into the faces of their less popular workmates, friends, and family.

It was a marketing ploy and it worked wonderfully.

With over 200 million members, that means that the “awards” were given to over 20 million people. Nothing says “look at us” like giving people an opportunity to say “look at me”.

We could not find statistics on how many people actually Tweeted about it, but it was certainly a high number considering the depth of the recipients and the format of the award. Here is what some of the Tweets from the last hour look like:

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“Look at me” image courtesy of Shutterstock.

Written by Lorie Wimble

Lorie is the "Liberal Voice" of Conservative Haven, a political blog, and has 2 astounding children. Find her on Google+ and Twitter.

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  • I’m not sure if ‘Vane’ is intentinally misspelled in the subheading or not…. FYI