Businesses should retweet with caution

Don’t get caught making a PR blunder because you didn’t take the time to fully vet a Tweet before hitting the retweet button.

What you tweet says a lot about you. And so do your retweets. You can either use Twitter‘s retweet button or you can repost someone else’s message by including “RT” at the beginning with the person or organization’s Twitter handle.

But you should consider certain things before blindly retweeting something. Are you passing on helpful or harmful content? Whatever you retweet, it’s important to get it right, especially if you use Twitter to network, attract customers or build your business.