Activision ramps up marketing for Call of Duty in response to Battlefield 4’s success

It’s been a while since Call of Duty has seen some real competition but with the recent success of EA’s Battlefield 4, Activision is ramping up the marketing for Call of Duty: Ghosts.

Does it feel like you’re seeing a bunch of new Call of Duty advertisements these days?

It’s not your imagination. Call of Duty: Ghosts launches on Tuesday amid some of its most serious competition in a while. Electronic Arts launched its Battlefield 4 first-person shooter last week to generally better reviews than critics have given the series in the past. The game has an average score of 86 out of 100 on review-aggregator Metacritic.