What started off as a path to monetization for Snapchat has transformed into the realization of a bold vision that CEO Evan Spiegel has for the company. It’s very clear at this point that Snapchat is much more than just an ephemeral messaging service, as the company implemented an effective content discovery platform earlier in the year, and even dabbled in some original content. Now the company is looking to do much more than dabble, and it has hired Marcus Wiley to help do so.
Are self-destructing series the next frontier in original online content? Fast-growing social network Snapchat is taking another step in establishing itself as an original content player with the hire of former Fox SVP comedy Marcus Wiley as Head of Program Planning and Development. Wiley’s efforts are expected to be focused on amping up original content offered by Snap Channel, primarily short-form narrative script/musical series — some of them experimental. The content will be geared toward Snapchat’s young audience. The video messaging application, only available on smart phones, is especially popular with the 13-34 crowd who watch some 2 billion Snapchat videos a day, according to the company. Originally launched in 2011, Snapchat, which boasts 100 million active monthly users, allows the sending of “snaps” — photos and videos with added text and drawings — which get automatically deleted shortly after recipients view them.