Snapchat is almost as popular of a video platform as Facebook

People have been talking about how Facebook is close to becoming the first serious competitor that YouTube has seen in a decade, but it’s not the only rising video-sharing platform out there. According to a report from Re/code on Monday, Snapchat actually generates more than eight billion video views every day, which is only slightly less than what Facebook generates. That’s especially impressive when you consider the fact that Snapchat has less than a tenth of the users that Facebook has but still manages to generate almost as many video views. 

Snapchat CEO Evan Spiegel disclosed Monday that the messaging app’s users watch 8 billion videos a day, Re/code reports. This puts Snapchat’s count just behind that of Facebook, which reported it had reached 8 billion daily video views during its quarterly earnings call in November. Though Facebook has likely racked up additional views in the past few months, Snapchat’s growth indicates it could soon match the social network. In early January, it was revealed that Snapchat’s users already watched 7 billion videos daily; the latest metric, which Spiegel presented at a tech conference hosted by Morgan Stanley, indicates that within the last two months, Snapchat users started consuming a billion videos more per day. Since last May, Snapchat has quadrupled its daily video views. Snapchat’s video metrics are most impressive when compared against its user base. Unlike Facebook, which has more than 1 billion daily users, Snapchat has just 100 million daily users (though it’s worth noting that this number has not been updated since last May). Spiegel also shared a few other tidbits at the conference: Snapchat users are, on average, engaging with the app for 30 minutes each day, and more than 50% of Snapchat’s new users are over 25 years old.

Read full article

Comments