Unless you graduated from college in the last 5 years, chances are the job titles have changed significantly. A decade ago there was no such thing as a “social media manager” or a “digital content strategist.” Now just about every company has people doing those jobs, whether they work under those titles or not. Sure,… Continue reading Salaries For Digital Marketing Creatives
With how popular ad-blockers have become recently, it’s clear that online advertisers are doing something wrong, and even though those mistakes have been pretty damn obvious to us for years, the advertisers themselves are only just now starting to understand that they messed up. The advertising trade association Interactive Advertising Bureau (IAB) even admitted as… Continue reading The online ad industry has finally promised to make ads less annoying
With digital technology expanding more and more into every aspect of our lives, it’s easy to feel that the new way of doing things will always be better than what came before it. For example, it’s tempting to say digital marketing, which employs email to attract consumers, is the final nail in the coffin of… Continue reading Direct mail isn’t dead
Performance based advertising is based on results, and who doesn’t like getting results? When you pay based on results, you can actually end up saving money. Now it is being applied to job applicant searches. Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you… Continue reading How do you use performance based advertising for recruiting?
The first thing that a savvy marketer will say when answering this question is to tell us that this is nothing new. Leaks have been a crucial part of public relations since the invention of public relations. Governments use them to shift public sentiment. Companies use them to build buzz. Even celebrity publicists use them… Continue reading Are leaks becoming the new free publicity stunt?
The debate has been going back and forth for a couple of years now. Google shook things up when they announced that website types would have an influence on search rankings. Since then, technology companies have been pushing their various types of website design philosophies that would match what Google wanted. Over two years later,… Continue reading Time to Call It. Responsive Website Design is the Winner.
Eighty percent of adults saw digital signs last month, and of those seventy percent made an unplanned purchase because of it. This may be surprising, but digital signs can really improve your business as well as your bottom line. They make things more clear, and it’s easier to make both minor and major menu and… Continue reading Using digital signs to improve business
There’s a reason that social media sites are free to use. They want you on there because, as much as we hate to accept it, we’re the product. They’re selling us. While many believe this is an egregious invasion of privacy, there are a few silver linings to consider. First and foremost, it’s not exactly… Continue reading You’re being targeted on social media (and it’s not a bad thing)
Since the dawn of eCommerce, there have been companies that have made it their business to generate leads to be purchased by other companies. It was a great model because the companies that sold products or services didn’t always have good websites that could get the visibility they needed. It was easier to buy leads… Continue reading Is the direct linking model better for consumers?
The United States (and much of the rest of the world) is a mobile country when it comes to the internet. Every day, more people are doing a good chunk of their online surfing through their mobile devices to the point that it’s becoming a primary digital interface, superseding desktop for a growing percentage of… Continue reading Why landing pages need to be built specifically for mobile