How to build online software with broad appeal
Building a marketing and sales software platform that appealed to both tech-savvy young people and experienced journeymen was a huge challenge for our...
TECHi member
John Boudreau
Writer
@john-boudreau
John Boudreau is the CEO and co-founder of Astonish, an insurance marketing and sales platform for local insurance agencies. Astonish collaborates with insurance agencies to provide an optimized online Marketing presence, automate tasks with technology, and create an effective sales culture through hands-on coaching. Their platform drives growth in round-outs, retention, referrals, new opportunities, lead conversion, and team performance.
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Track record
Quality & trust dashboard
Scores roll up from John Boudreau's published work, reader engagement, fact-checks, and identity verification. All values 0-100.
Published
1
Articles on TECHi
Total views
1.2K
Across all work
Comments
0
Reader discussion
Saves
0
Bookmarked
Shares
0
Link-outs
Avg rating
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Community
Author ScoreGetting started
7/100
TECHi's composite score — blends output volume, community ratings, fact-check accuracy, identity verification, and profile completeness.
TrustNo data yet
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Average reader trust score across all published articles. Readers vote on whether claims feel sourced and balanced.
Fact-checkNo data yet
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Average fact-check accuracy. Each article is reviewed by the community and editors against SEC filings, press releases, and primary sources.
EngagementNo data yet
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Reader engagement: time on page, comments-per-view, share rate. High engagement signals the writing drove real discussion.
OutputNo data yet
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Publishing cadence and volume normalized over time. Rewards consistent output without overweighting prolific drive-bys.
QualityNo data yet
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Editorial quality proxy from depth, citations, and original reporting markers — scored by editors during review.
IdentityNo data yet
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Identity verification pending. Verified authors get a badge and higher trust weighting.
Profile completenessGetting started
45/100
Filled profile sections: headline, bio, avatar, social links, expertise, location. Higher = better reader context.
Top-performing
The signature read
Most-read article by views — the piece that drove the most reader discussion.
Research Tools & GuidesJun 1, 2014
How to build online software with broad appeal
Building a marketing and sales software platform that appealed to both tech-savvy young people and experienced journeymen was a huge challenge for our...
Views
1.2K
Comments
0
Saves
0
Shares
0
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Publishing cadence
Output over 12 months
0 articles across 0 active months.
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