#AHH... Coke reveals first all-digital marketing effort, aimed at teens
If you haven’t been paying attention to America’s favorite sugary beverage, Coca-Cola has come out with its first all-digital marketing campaign,...
TECHi member
Mike Sherman
Writer
@mike-sherman
Mike Sherman is a Digital Strategist at fishbat, an online marketing firm. He blogs in his free time, mostly about his obsession with sports. He is suing the New York Jets for pain and suffering they have caused him from being a fan for 24 years and for stealing his heart and not returning it. He still can't live without them.
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Track record
Quality & trust dashboard
Scores roll up from Mike Sherman's published work, reader engagement, fact-checks, and identity verification. All values 0-100.
Published
2
Articles on TECHi
Total views
0
Across all work
Comments
0
Reader discussion
Saves
0
Bookmarked
Shares
0
Link-outs
Avg rating
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Community
Author ScoreGetting started
7/100
TECHi's composite score — blends output volume, community ratings, fact-check accuracy, identity verification, and profile completeness.
TrustNo data yet
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Average reader trust score across all published articles. Readers vote on whether claims feel sourced and balanced.
Fact-checkNo data yet
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Average fact-check accuracy. Each article is reviewed by the community and editors against SEC filings, press releases, and primary sources.
EngagementNo data yet
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Reader engagement: time on page, comments-per-view, share rate. High engagement signals the writing drove real discussion.
OutputNo data yet
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Publishing cadence and volume normalized over time. Rewards consistent output without overweighting prolific drive-bys.
QualityNo data yet
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Editorial quality proxy from depth, citations, and original reporting markers — scored by editors during review.
IdentityNo data yet
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Identity verification pending. Verified authors get a badge and higher trust weighting.
Profile completenessGetting started
45/100
Filled profile sections: headline, bio, avatar, social links, expertise, location. Higher = better reader context.
Archive
Latest analysis
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Legacy archive
Pre-pivot work
2 articles from Mike Sherman's earlier era on TECHi (pre-2026 financial-coverage pivot). URLs still resolve and Google can crawl them, but they're not on the current beat.
New apps make your smartphones smarter as you get drunker
If you’re like me, you like to have fun, knock back a few drinks with your friends, and party the night away. Simple, right? Yes, this all may seem very...