#AHH... Coke reveals first all-digital marketing effort, aimed at teens
If you haven’t been paying attention to America’s favorite sugary beverage, Coca-Cola has come out with its first all-digital marketing campaign,...
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TECHi author
Mike Sherman
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@mike-sherman
Mike Sherman is a Digital Strategist at fishbat, an online marketing firm. He blogs in his free time, mostly about his obsession with sports. He is suing the New York Jets for pain and suffering they have caused him from being a fan for 24 years and for stealing his heart and not returning it. He still can't live without them.
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Track record
Publication history and recorded editorial activity on TECHi. These counts describe published work, not investment performance or independently verified qualifications.
2 published
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0
Approved corrections in TECHi’s public log. Zero means none is recorded; it is not a claim that every published statement is error-free.
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Legacy archive
Pre-pivot work
2 articles from Mike Sherman's earlier editorial era on TECHi. These remain available at their original URLs but aren't part of the current beat.
New apps make your smartphones smarter as you get drunker
If you’re like me, you like to have fun, knock back a few drinks with your friends, and party the night away. Simple, right? Yes, this all may seem very...