Amazon is America’s favorite brand

Amazon.com was the best-perceived brand in the U.S. last year, according to YouGov BrandIndex’s year-end rankings. The rankings reflect brands’ average “Buzz” scores between January and December 2013, as measured each weekday by BrandIndex’s 4,300 interviews with consumers representative of the U.S. population.

Amazon is now the most favored brand in America, according to a new report. YouGov’s annual BrandIndex Year in Review ranked the Seattle-based online retailer ahead of all of the other brands in the U.S., according to a survey of more than 2.5 million participants. That means that it has unseated Ford, which had been the reigning leader in YouGov’s survey.