Amazon.com was the best-perceived brand in the U.S. last year, according to YouGov BrandIndex’s year-end rankings. The rankings reflect brands’ average “Buzz” scores between January and December 2013, as measured each weekday by BrandIndex’s 4,300 interviews with consumers representative of the U.S. population.
Amazon is now the most favored brand in America, according to a new report. YouGov’s annual BrandIndex Year in Review ranked the Seattle-based online retailer ahead of all of the other brands in the U.S., according to a survey of more than 2.5 million participants. That means that it has unseated Ford, which had been the reigning leader in YouGov’s survey.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
For the past six years, an early-stage startup accelerator known as The Founder Institute has been conducting research on the differences between…
In less than three years, Tinder has managed to claw its way to the top of the already crowded dating…
With how ridiculously popular ride-sharing services like Uber, companies in several other fields have been looking to achieve a similar…
Expedia has been on an acquisition spree recently and has consolidated the OTA market to the point where there's now…
