Apple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms. AAPL is best read through five durable lenses: installed-base monetization, services margin durability, device upgrade cycles, AI execution, and supply-chain exposure.
Apple Inc. (AAPL) Stock Price & Market Analysis
AAPL · NASDAQ · Consumer Electronics
Last confirmed priceDelayed
$332.89
▼ -$0.8000(-0.24%)4:00 PM ET - vs previous closeQuote as of Oct 5, 2026, 4:00 PM EDT
Regular-session close · Oct 5, 2026, 4:00 PM EDT.
Yahoo Finance · delayed, minutes not stated · as of Oct 5, 2026, 4:00 PM EDT · last confirmed
Last session27%
$331.65L Oct 5 '26$336.19H Oct 5 '26
52-week range88%
$243.42$345.34H Sep 22 '26
Long-term rangesAvailable historyHide
Available history(2000-10-05)96%
$0.1902L Apr 17 '03$345.34H Sep 22 '26
Price history: 2000-10-05–2026-10-05. Earlier trading may not be included. Highs and lows use intraday prices when available, otherwise closing prices. The 52-week range is reported separately by Yahoo Finance.
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Data dates
PriceAt closeLast traded
FundamentalsLast checked
AnalystLast checked
NewsLatest item
What matters next
Next important events
- Oct 29, 2026Next earnings · After market closeFinnhub · Confirmed · After market close · Last verified 2026-10-06
Countdown
23 days out
Reported fundamentals
AAPL financial overview
Annual revenue
USD 416.16B
Sales for the fiscal year ended Sep 27, 2025. This is not trailing twelve-month revenue.
Revenue change
+6.4%
Change versus the fiscal year ended Sep 28, 2024.
Net profit margin
26.9%
Net income divided by revenue for the fiscal year ended Sep 27, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Apple Inc. (AAPL)
Sector, leadership, and how Apple Inc. earns its revenue.
Technology
Company · Profile
About Apple Inc. (AAPL)
Sector, leadership, and how Apple Inc. earns its revenue.
Apple Inc.
NASDAQ · AAPL · US
Company overview.
- Sector
- Technology
- Industry
- Consumer Electronics
- Headquarters
- Cupertino, California
- Country
- US
- Founded
- 1976
- Employees
- 166,000
- CEO
- John Ternus
- Exchange
- NASDAQ
How Apple Inc. makes money
ecosystem
Installed base
The real Apple asset is not a single device line; it is the global installed base that keeps users inside iOS, macOS, wearables, payments, apps, cloud storage, subscriptions, and services.
services
Services durability
Services revenue gives AAPL a higher-margin layer on top of hardware. Investors should watch whether App Store, payments, subscriptions, warranty, cloud, and media revenue can keep growing without heavier regulatory drag.
devices
Upgrade cycle
Hardware still sets the rhythm. iPhone, Mac, iPad, Watch, and wearables cycles determine when customers refresh, while custom silicon and software integration help Apple defend pricing power.
capital
Capital returns
Apple’s cash generation supports buybacks and dividends, which can cushion slower growth. The risk is paying too high a multiple when buybacks are doing more work than operating expansion.
Key takeaways for AAPL
AAPL’s long-term thesis depends on the installed base, services monetization, product refresh discipline, AI execution, and capital returns working together.
The hardware cycle matters, but the higher-quality debate is whether Apple keeps converting device ownership into recurring services revenue.
The main pressure points are valuation, App Store regulation, China and tariff exposure, supply-chain concentration, and whether Apple Intelligence becomes a real demand driver.
Business model & operating evidenceExplore business exposure, reported operating measures and the evidence behind growth and profitability claims.
Leadership
Chief executive officerName unavailable
Source: TECHi curated profile
Ownership filings and insider activityCompetitors & comparisonsCompare industry peers, reporting periods and related funds. Business mix and valuation bases may differ.
Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
Research tools
Regular session
Regular hours: 9:30 AM–4:00 PM America/New_York
Next open: 2026-10-07 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
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