Apple Introduces Lion, new MacBook Air, more at Today’s Apple Event

As usual, there were a few exciting things released by Apple today. Here are the main items:

Apple Brings App Store to Mac, Gives Peek at Lion

Apple gave a sneak peek of Mac OS X Lion, the eighth major release of the world’s most advanced operating system. Shipping next summer, Lion is inspired by many of iPad’s software innovations. Today’s sneak peek highlighted just a few of Lion’s features, including the Mac App Store, a new way to discover, install and automatically update desktop apps; Launchpad, a new home for all of your Mac apps; system-wide support for full screen apps; and Mission Control, which unifies Exposé®, Dashboard, Spaces® and full screen apps into an innovative new view of everything running on your Mac, and allows you to instantly navigate anywhere.

“Lion brings many of the best ideas from iPad back to the Mac, plus some fresh new ones like Mission Control that Mac users will really like,” said Steve Jobs, Apple’s CEO. “Lion has a ton of new features, and we hope the few we had time to preview today will give users a good idea of where we are headed.”

The Mac App Store will be available for Snow Leopard within 90 days and will be included in Lion when it ships next summer.

Launchpad makes it easier than ever to find and launch any app. Similar to the Home screen on iPad, you can see all the apps on your Mac elegantly displayed just by clicking the Launchpad icon in the dock. Apps can be organized in any order or grouped into folders, and you can swipe through multiple pages of apps to find the one you want.

Lion includes system-wide support for full screen applications. With Lion, you can enter full screen mode with just one click, switch from one full screen app to another with just a swipe of the trackpad, and swipe back to the desktop to access your multi-window applications.

Mission Control presents you with a unified view of every app and window running on your Mac, so you can instantly navigate anywhere. Mission Control also incorporates the next generation of Exposé, presenting all the windows running on your Mac grouped by application, alongside thumbnails of full screen apps, Dashboard and other Spaces.

FaceTime Now Available For Mac

Apple announced the public beta of FaceTime for Mac, an entirely new application that allows Mac users to video call iPhone 4 and iPod touch users as well as other Macs. Featuring an easy to use interface, FaceTime for Mac automatically uses your Address Book contacts so there’s no need to create special buddy lists, and it works seamlessly with the built-in camera and mic on Mac notebooks, iMac® and Apple LED Cinema Displays.

“FaceTime makes video calling to or from mobile devices easy for the first time,” said Steve Jobs, Apple’s CEO. “We’ve sold more than 19 million FaceTime-ready iPhone 4 and iPod touch devices in the past four months, and now those users can make FaceTime calls with tens of millions of Mac users.”

FaceTime for Mac requires Mac OS® X Snow Leopard® and is easy to set up with an Apple ID. The public beta is available immediately as a free download from Apple’s website.

New MacBook Air

Apple unveiled an all new MacBook Air, the first of a next generation of notebooks which will replace mechanical hard disks and optical drives with Internet services and solid state flash storage. These next generation notebooks are:

• faster—solid state flash storage is up to twice as fast as hard drive storage
• more reliable—hard drive crashes are eliminated
• lighter and smaller—solid state flash storage is up to 90 percent smaller and lighter than hard drives

Available in 11-inch and 13-inch models and weighing as little as 2.3 pounds, the new MacBook Air is Apple’s lightest and most portable notebook ever. MacBook Air uses the same solid state storage technology as iPad™ to deliver instant-on responsiveness, up to seven hours of battery life and up to 30 days of standby time.

“MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favor of solid state flash storage,” said Steve Jobs, Apple’s CEO. “We’ve taken what we have learned with the iPad—solid state storage, instant-on, amazing battery standby time, miniaturization and lightweight construction, to create the new MacBook Air. With its amazing responsiveness and mobility, it will change the way we think about notebooks.”

Pricing & Availability
The 11-inch and 13-inch MacBook Air are immediately available through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. It starts at just $999.00.

iLife 11

Apple announced numerous upgrades to the iLife suite, including a whole new look and substantial upgrades to GarageBand. Full details available at apple.com/ilife.