Can TikTok Sustain itself in the U.S through Perplexity AI’s merge with TikTok?

Perplexity AI’s bid to restore TikTok:

TikTok has become one of the most popular social media platforms globally, connecting content creators and influencers with new audiences and spreading viral trends in food, fashion, and music, contributing to the platform’s global cultural influence. As of April 2020, it had accumulated over two billion mobile downloads worldwide. On the other hand, with great power comes great responsibility, and TikTok perhaps failed to take on that responsibility. Data privacy, mental health issues, misinformation, offensive content, and TikTok’s role in the Israel-Hamas war have led to criticism; countries have either fined, banned, or attempted to restrict TikTok to protect children or pose national security concerns. The question arises: is there any chance of redemption for TikTok? Perhaps Perplexity AI can make some amends regarding TikTok’s restoration. Perplexity AI, a search engine, has proposed to grant the U.S. government 50% ownership through merging with TikTok, as highlighted in their new proposal to the parent company ByteDance. In its initial report, the AP publicized that the shares of the U.S. government would get recognized after no less than $300 million worth of public offerings (IPO).

AP’s report regarding forming a new company that integrates Perplexity AI, TikTok US, and other investors, along with ByteDance, the Chinese parent company that may be granted some control of TikTok as part of the agreement, is valid. To address the current concerns about TikTok’s ownership and operations in the United States of America, Perplexity AI has presented a new proposal following several previous proposals. As reports suggest, ByteDance faced mixed signals from the Trump administration, particularly regarding ownership and infrastructure of TikTok U.S. Perplexity AI’s proposal aims to resolve the ambiguities by offering a transparent and discreet ownership structure. During Donald Trump’s presidency, TikTok experienced significant pressure from the U.S. government, where the U.S. imposed deadlines for ByteDance to sell its UX, causing a brief shutdown of TikTok. The app came alive after Donald Trump signed an executive order to extend the sale deadline. Still, uncertainty lies deeply about how it would be sold. President Trump agreed to discuss TikTok with various parties but did not specify details about Oracle’s involvement.

Meanwhile, discussions between the White House and Oracle have reportedly included plans for the tech companies to oversee TikTok’s U.S traffic infrastructure. TikTok’s U.S. operations are causing concern about data security, ownership, and the platform’s future in a politically charged situation. Perplexity AI’s proposal is just one of many attempts to address these issues, but it remains to be seen if all stakeholders will agree on its success. 

Related Articles:

Microsoft’s Relationship with OpenAI Cracked When it Hired Mustafa Suleyman

TikTok’s Fight Against Going Dark Gains Support from Key US Lawmakers

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Fatimah Misbah Hussain
Fatimah Misbah Hussainhttps://www.techi.com/
Fatimah Misbah Hussain is a tech writer at TECHi.com who transforms complex topics into accessible, compelling content for a global audience. She covers emerging trends, offers insightful updates, and explores technology’s evolving impact on society with clarity and depth.

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