It’s been a pretty good year for HTC so far, if the company’s quarterly report is anything to go by. Not only has the Taiwanese company’s year-on-year revenue risen by 25%, to $1.328 billion, but HTC is finally starting to gain momentum in one of the most important mobile markets out there: the United States.
HTC turned in another profitable quarter for the first three months of 2015, with year-on-year revenue up 25% on the same period in 2014, at NT$41.5 billion. Earnings per share has also rebounded since Q1’14, to NT$0.43. Tailored portfolios for individual markets and targeted marketing efforts have enabled HTC to sustain growth in Q1’15 and expand its geographical reach. The US saw the strongest growth since 2011, while markets in Europe and the Middle East showed continued momentum for both the flagship HTC One and HTC Desire families. Highlights in Asia include market share gains in Taiwan, with penetration well into the mid-end segment on top of sustained momentum at the high end, and also in India within the target segment.
